Testimonials

Working with Sarah and the Looters team has been a dream. They exceeded my expectations. I've never been happier working with a PR company, and I've worked with many and have been doing this for 25 years. Have big goals? No problem, they'll help you achieve that. Crisis arises? Cool cucumbers with the solutions. I've never felt more seen or consistently represented in my entire career. This has been the most enjoyable and solo career building album release campaign I've rolled out yet and that is thanks to Looters PR. Best in the biz. 5/5 stars. Lindsay Schoolcraft

Working with Looters and Sarah has been an outstanding experience. Their professionalism, strategic approach, and deep understanding of the music industry have made them an invaluable partner in our PR efforts. We highly recommend them.Pete Smolin, President; Upward Spiral Music - They Might Be Giants

Protest The Hero hired Sarah (Looters) for Marketing, Promotion and Publicity for our latest record Within after having gone many years without having someone to do this.

All of this was curated to what would work for our audience and was a huge help to launch our record properly. The difference was massive!

They’ve helped generate a level of interest in the band that we haven’t felt in a long time, and it’s genuinely reinvigorated us. We feel young and hungry again, and Looters has been a huge part of that.Protest The Hero

Sarah is a true pro and we have loved working with her and the looters team on the sonic unyon label release over many, many years. Too many achievements to list!Tim Potocic, President; Sonic Unyon

Ever since working with looters Napoleon has noticed not only higher streaming numbers, better press coverage, and all the typical stuff you’d expect…but most importantly we feel our band is being taken more seriously by the industry, and that is solely because of the care and effort that Sarah puts into each campaign she works on for us. We can tell Sarah genuinely cares for the well being of our band, and always puts the extra effort in to ensure that she delivers on her promises, and then some. Cannot recommend to an up-and-coming band more.Napoleon

Sarah and the Looters team are true experts in the metal and hard rock worlds, with a deep understanding of both the genres and the communities that surround them. The best publicists are music fans first, and that passion is evident in Sarah’s work. She brings an incredible level of care and enthusiasm to every campaign, and I always know our artists are in excellent hands with her.Laura Cappe, Concord Label Group

Looters promotions not only put our music in a position to be heard, but the communication with Sarah directly impacted how we conduct business as a band. Allowing us to clearly see our own areas of growth, and understanding how to be business partners in the music industry. Our expectations were to help us promote our sophomore album and supporting tour, and we are still reaping the benefits of that campaign over a year later through relationships and direct correlation to turnover on streaming, radio and supporting factors of physical media. As a young up and coming band we believe that Looters was a massive step in the right direction.Prisoner

I work with loads of bands that need help with PR and marketing for their releases, and they always ask me for my recommendation. The only serious answer I ever give is Looters PR. When you want your record's release to exceed your expectations, that’s who we trust to get job done and crush it for us - every single time!Scott Middleton, Producer, Mastering, Mixing

Avril Jensen played her first show in Toronto, and we were so happy to have Looters by our side for PR. We really appreciated Sarah and Bernice’s enthusiasm for the project and how quickly they immersed themselves in Avril’s world, which is still relatively unknown in the GTA. They brought so much creativity, proactivity, and, above all, great energy throughout the whole project. Their knowledge of the industry and genuine dedication really made a difference. A huge thank you to Looters!Kiara & Julie, Coop Les Faux-Monnayeurs

Do not hesitate to hire Looters for any of the services offered. If you are planning a multinational, multi-agency campaign, Looters will manage that campaign with ease and professionalism. Overall, working with Looters has been great. Sarah loves to push the boundaries of what's possible leading to great results.Celestia, The Celestial Agency / Osyron & Red Cain

Sarah from looters has been extremely helpful and has worked hard to push my latest 3 releases.
From interviews, album/live show reviews, Sarah and her team managed to get some of the best journalist and bloggers to showcase my music and bring the best out of it - all while grabbing the attention of new fans. Getting press done as an artist is vital, and I can definitely say working with looters has been successful as an up and coming artist.Vilivant

Sarah and the team at Looters are my go-to Canadian partner. They consistently deliver high-quality, relevant looks and are always a pleasure to work with. I never doubt that my clients brand is being properly represented and that no stone has been left unturned.Jason Lekberg, GWAR & Steel Panther

Having worked with them on an album release cycle and now a tour, I can affirm Looters does an excellent job; they understand our subgenre, their network of media outlets is truly encyclopedic, but most importantly of all, they understand the needs of artists on both a personal and a professional level. I'd love to work with them on future releases.Mares Of Thrace

Working with Sarah was a dream, her expertise, care, & consideration for both us as people & our music was on full display from the conception to the execution to the debriefing. Having her & the Looters crew handling our Canadian PR was the best decision and one we'd make again a thousand times over.Vile Creature

Looters was instrumental in getting us back on track, and holding us accountable on deadlines to get us to the next mile. We have learned so much during our first experience in such a robust campaign. So thank you both so much for taking on this independent punk-rock band. It’s not lost on me the challenges that come with repping an up-and-coming act. It has been so great to have a supportive team going to bat for us, and we appreciate not just the wins, but all the work that’s gone into pitches, chasing publications around, and the overall vision we’re working towards.Dead Broke

We are VERY happy with the social media services (as well as publicity and streaming pitching) we received and saw a spike in followers across all our social platforms along with new and creative ways to reach our audience. We highly recommend Looters!Weigh the Anchor

Sarah and the team at Looters are just the best. Super proactive and the most hard-working and knowledgeable crew in Canada.Missi Callazzo, Owner: Megaforce Records

Sarah has been an invaluable PR partner on several of our releases. She’s attentive, responsive and most importantly of all has the relationships to deliver the results that we and our artists need.Ian Stanger, Owner: Black Box Records

Sarah and her Looters team have been an absolute pleasure to work with on many different projects over the past 10 years. Most recently, we've hired them to oversee publicity and media relations for Fearless Records in Canada. Even just a couple months in now, Looters have already helped myself and the Concord international team further develop the presence and awareness of the Fearless brand and their artists in the Canadian market. We're looking forward to continuing our future exponential growth together.Bryan Columbas, Label Manager Canada: Fearless Records / Concord Music

Sarah is a tireless worker. She is extremely experienced and knowledgeable in many diverse areas in the music industry, and she has been a true asset to the Artoffact Records team. I would recommend Sarah and Looters to any artist or record label, big and small.Jacek Kozlowski, Co-Owner: Artoffact / Storming The Base

Working with Looters was a great experience. They worked meticulously to make sure the campaign was as smooth as possible and were able to get some great looks on the songs, specifically with influencers using my content. Thanks!.Baby FuzZ

What a difference working with Sarah and the Looters team makes! They know the rock and metal genres inside out in Canada, and provide our bands great, high-quality media opportunities all across the country, which directly boosts every album campaign and tour.Maria Ouellette, Director of International: Spinefarm Records

"It's been a pleasure working with Sarah over the past 7 years. Sarah has overseen our sales and marketing in Canada including retail, press, radio, distribution, etc. Sarah also represents our label with artist relations in the territory. Looters is fully committed and passionate about the work and clients. I find Looters has the highest level of work ethic and won't stop, even after goals are achieved!Louis Posen, Owner: Hopeless Records

Looters has played a key role in helping us navigate our physical business for Century Media Records during this COVID-19 pandemic. Thanks to Sarah and her team for their hard work and attention to detail, they have been a life saver! We look forward to working with them in 2021.Dirk McMillan, Label Manager: Century Media Records

I recently worked with Sarah Lutz on Soulfly’s Point Blank Nailbomb tour. It was the first time I had ever taken a band across Canada, and with a 3 week tour, I need the best publicity I could get. I was referred to Sarah by Nuclear Blast. It was one of the best experiences I could have imagined! Sarah got press in every city and many different formats. What really impressed me was the fact there were no cancellations! I look forward to teaming up with her for all future Canadian tours!Gloria Cavalera, Manager: Soulfly / Max Cavalera

Looters had the ultimate challenge in the first year of working with our band; make a small, independent band from across the country relevant during a pandemic - all while they can't tour! Somehow, they pulled it off! Sarah and the whole team at Looters really know their craft, and helped us actually achieve growth as a band in 2020 - a year where frankly, our tour plans were canceled, we couldn't afford an album and we were watching so much of our industry collapse around us. The Looters team pulled out all the stops to make sure the music that we COULD produce was heard and recognized, and for that, we are eternally grateful! We cannot wait to continue working with this amazing team.Strange Breed